Andrew wrote this in September 2006: "It still bothers me that the pop-window is a way to launch a multimedia piece." He is so right. He inspired me to begin a list.

Things You Might Want to Avoid

(When You Design a Multimedia Package)

• Pop-up windows. Even one is too many.

• Excessive amounts of text. If you wanted text, why did you choose multimedia?

• Registration that is required. You invest hours or days of labor in a piece and then you don't want people to see it? How does that make sense?

• Big ugly ads that ruin your appealing package design. Create a tasteful way to include an ads, or ads, that is both ethical and non-intrusive. MSNBC.com did this with The Big Picture.